Strategic Marketing in Business Title: Strategic Marketing in Business
Subtitle: Lesson 18
Presented by: Fatima
Contact Information: blackboarder1@gmail.com

Welcome back!

In our previous lessons, we covered
◦ business terminology
◦ professional emails and reports
◦ public speaking and presentations
◦ cross-cultural communication
◦ networking and relationship building
◦ business ethics
◦ business writing skills
◦ presentation skills
◦ negotiation skills
◦ leadership skills
◦ teamwork and collaboration
◦ business ethics and corporate social responsibility
◦ strategic planning in business
◦ business presentations and effective communication strategies
◦ and customer relationship managemen (CRM) in business
◦ and business innovation and creativity.

Today, we’ll focus on strategic marketing in business.

Today's objectives are to:

1. Understand the importance of strategic marketing in business.

2. Learn techniques for market analysis and identifying target markets.

3. Discuss strategies for branding, digital marketing, and campaign planning

Strategic marketing is crucial in business for:

• Identifying market opportunities and consumer needs.
• Creating competitive advantage through targeted strategies.
• Maximizing return on investment (ROI) in marketing efforts.

What does strategic marketing mean to you in a business context?

Steps in market analysis include:

Market Segmentation:
Dividing the market into distinct groups based on characteristics.

Target Market Identification:
Identifying specific segments to target with marketing efforts.

Competitive Analysis:
Assessing competitors’ strengths, weaknesses, and market position.

Customer Insights:
Gathering data on customer preferences, behaviors, and trends.

SWOT Analysis:
Evaluating internal strengths and weaknesses, and external opportunities and threats.

Which step in market analysis do you find most challenging?

Criteria for identifying target markets:

Demographics:
Age, gender, income, education, etc.

Psychographics:
Lifestyle, values, interests, etc.

Behavioral Factors:
Buying habits, brand loyalty, usage patterns, etc.

Geographic Segmentation:
Location, climate, population density, etc.

Needs and Preferences:
Specific needs or preferences that align with your product or service.

How would you approach identifying target markets for a new business venture?

Strategies for effective branding include:

Brand Identity:
Establishing a unique brand image and personality.

Brand Positioning:
Differentiating your brand from competitors in the minds of consumers.

Brand Messaging:
Creating compelling messages that resonate with your target audience.

Consistency:
Maintaining brand consistency across all marketing channels.

Brand Loyalty:
Building customer loyalty through positive brand experiences.

Which branding strategy do you think is most important for business success?

Key digital marketing channels include:

Social Media Marketing:
Engaging with customers on platforms like Facebook, Instagram, LinkedIn, etc.

Search Engine Optimization (SEO):
Improving website visibility in search engine results.

Content Marketing:
Creating and sharing valuable content to attract and retain customers.

Email Marketing:
Sending targeted messages to prospects and customers via email.

Pay-per-Click (PPC) Advertising:
Placing ads on search engines or social media platforms.

Which digital marketing channel do you find most effective for reaching your target audience?

Steps for effective campaign planning:

Set Objectives:
Define specific goals for the marketing campaign.

Target Audience:
Identify and understand the target audience.

Message and Creative:
Develop compelling messages and creative assets.

Channel Selection:
Choose the appropriate marketing channels for reaching the audience.

Budget and Timeline:
Allocate resources and set deadlines for campaign execution.

Measurement and Evaluation:
Track campaign performance and analyze results.

Have you been involved in planning a marketing campaign before?

Key marketing metrics to measure ROI:

Conversion Rate:
Percentage of visitors who take a desired action.

Customer Acquisition Cost (CAC):
Cost incurred to acquire a new customer.

Return on Advertising Spend (ROAS):
Revenue generated for every dollar spent on advertising.

Engagement Metrics:
Likes, shares, comments, etc., on social media.

Customer Lifetime Value (CLV):
Predicted revenue from a customer over their lifetime.

How would you use these metrics to assess the success of a marketing campaign?

Let’s analyze case studies of successful strategic marketing campaigns.

I’ll present scenarios where strategic marketing efforts led to increased brand awareness or market share.

We’ll discuss the strategies and techniques used in these cases.

Are you ready to dive into the case studies?

Let’s review what we’ve covered today.

We discussed the
◦ importance of strategic marketing in business
◦ market analysis and target identification
◦ branding strategies
◦ digital marketing channels
◦ campaign planning
◦ marketing metrics and ROI
◦ analyzed case studies
◦ and explored best practices in strategic marketing.